A video posted by the Art Directors Club of Europe showcases an innovative way that the Truc Spherique NGO raised funds to restore the important modernist New Synagogue (Nová Synagóga) in Žilina, Slovakia — by promising donors a form of audible immortality.
‘Žilina Synagogue’ by Istropolitana Ogilvy for Truc Spheric I National Gold Winners 2018 from Art Directors Club of Europe on Vimeo.
The Art Directors Club of Europe’s aim is to “foster and reward excellence in European design and advertising.”
We have posted frequently about the award-winning Nova Synagoga restoration project. (The video posted by ADCE and here indicates that this video won an ADCE award, though it was not immediately listed on the posted roster of award-winners.)
The synagogue opened to the public in 2017 as a contemporary arts center, after six years of painstaking restoration work.
Designed by the German architect Peter Behrens and built in 1928-31, the synagogue was long used after World War II as a university lecture hall and a cinema. It was returned to the ownership of the Jewish community, which rented it for a symbolic fee to the Truc Sphérique civic association, which has headed the conversion.
An online exhibition about the history of Synagogue is viewable on the synagogue web site.