In January 2018 the Association of European Jewish Museums (AEJM) will organize the 2nd edition of Jewish Museums Today: a 2-day study visit to Warsaw that will focus on communication and marketing of exhibitions with sensitive content, using the exhibition Blood: Uniting & Dividing at POLIN Museum of the History of Polish Jews as a case study.
Blood: Uniting & Dividing has been inspired by the exhibition at the Jewish Museum London (2015) dedicated to the meaning of blood in Jewish culture. The Polish edition developed the threads that emerged in London, enriching them with new ideas and objects. It explores the question of blood in its religious, historical and social context. Referring to both tradition and modernity, the exhibition aims at presenting facts and challenging stereotypes, especially those related to Christian-Jewish relations. The exhibition narrative is interspersed with contemporary art works.